1. Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
2. Have more than one twitterer at the company. People can quit. People take holidays. It’s nice to have a variety.
3. When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
4. Ask questions. Twitter is GREAT for getting opinions.
5. Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
6. Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
7. When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
8. Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
9. Don’t toot your own horn too much.
10. Or, if you do, try to balance it out by promoting the heck out of others, too.

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Blizzard points to an Apple demo, which states “this demo was designed with the latest web standards supported by Safari” and goes on to say that this message telling users that requiring Safari to use an open web standard such as HTML5 is misleading.

“The demos that they (Apple) put up are just filled with stuff that Apple made up, aren’t part of HTML5 and are only now getting to the standards process,” he says on his blog.

“A huge percentage of the world does have access to standards like HTML5. Today. In fact, given the page says HTML5, you might ask, who has the best HTML5 support across the browsers right now? Not Safari. Not Chrome. The browser that also happens to have a lot of market share – Firefox,” Blizzard explains.

Google and the open web

The open source evangelist goes on to say that Google is also to blame when it comes to misleading the public perception of open web standards: “Of course, the big problem is that HTML5 has come to mean a lot of things, mostly thanks to Google. They’ve basically been riding that and flogging it and making it their own,” he claims.

Microsoft gets it

Blizzard then says that “stodgy old Microsoft” understands how HTLM5 and the development of the open web is not about new things like video as Google has promoted, but rather about interoperability and that Microsoft sees that “HTML5 represents the chance for browsers to work together and find common ground”.

By Marie Boran – Silicon Republic